Tuesday, April 22, 2014

The Next Place to Insert Ads: Email Calendars!

Adco-master495What will push-advertisers think of next? The latest strategy: inserting ads into your email calendar!”


Courtesy of NY Times April 22 by Andrew Adam Newman “For a New Burt’s Bees Line, Check Your Calendar”


“..WHILE it may seem that advertising is everywhere, one place marketers have not infiltrated is the popular calendar software on computers, smartphones and tablets. But now, in what Burt’s Bees says is a marketing first, the natural personal care brand is introducing promotional messages that will appear as appointments in electronic calendars like those by Microsoft, Apple, Google and Yahoo…


The calendar promotion is by Baldwin& in Raleigh, N.C., the agency of record for Burt’s Bees, with interactive development by RecCenter, a digital agency in New York. Burt’s Bees, which was founded in Maine in 1984, is now based in Durham, N.C., and owned by the Clorox Company.


Katharine Belloir, a Baldwin& account supervisor, said she believed this was the first time a brand was interacting with consumers via their online datebooks, and that it could prove more intimate than social media.



The Next Place to Insert Ads: Email Calendars!

Thursday, March 13, 2014

Financial Industry Boutique Turns to JLC Group for Brand Burnishing

timthumbThe JLC Group is pleased to announce that Rareview Macro LLC, the Stamford, CT-based advisory and publisher of “Sight Beyond Sight”, a daily macro-strategy newsletter subscribed to by leading investment managers and hedge funds focused on global events and related investment strategy ideas and insights, has engaged JLC to advise the firm and implement a menu of brand awareness, business development, corporate public relations and marcom-centric initiatives.

Rareview Macro LLC principal Neil Azous is a 20-year financial industry veteran who, prior to forming Rareview, spent much of his professional career in senior, trading market strategy roles for the world’s leading investment banks.  Since launching “Sight Beyond Sight” in late 2013, Mr. Azous has been frequently cited by leading industry news publications for his expert insight to global geo-political and macro-economic events impacting equities, fixed income, commodities and currency markets.  In addition to proffering opportunistic, yet objective alpha-generating and risk mitigation ideas to highly-sophisticated investment managers and hedge funds, Mr. Azous also provides consultative portfolio management guidance to clients of Rareview Macro.

Sunday, March 02, 2014

Macau Hotel-Casino Marketers Go All-In To Recruit WPT Celeb Spokesman Vince Van Patten

Now that Macau has become the gambling capital of the Far East, the Near East, Western Europe and of course “The West”– all courtesy of the Las Vegas legacy and Vegas-style, star-studded attractions emulated by every casino venue on the Planet Earth,  more than a few of Wall Street’s top gaming industry’s analysts, along with the entertainment industry’s branding gurus, Hollywood talent agents and corporate sponsorship sales genies think its time to bet big that at least a handful of the major Macau hotel/casino marketer will want to import Vince Van Patten, aka World Poker Tour (WPT) Celebrity Spokesman/Star to promote their venue.

For those handicapping celeb spokespeople and Vegas caliber whale-catchers, Vince is someone with more than a few extra cards up his sleeve; aside from a 5-star celeb rating and for being the top gun calling the shots at major poker tourneys broadcast to global viewers, Vince’s CV includes his being a world-ranked professional tennis ace, a celeb-pro-level golfer who is close-to-scratch-on-the links, thanks to a mean 9 iron, AND two dozen+ credits as a major film and TV actor.


Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. 

To Shelly Adelson’s exec team re Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading higher; Vince is who you want on your team..sign him up nowbefore one of your competitors shoes him in.  All you need to do is watch the sizzle reel below to know this is the safest bet you can make.

Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t stand on - See more at: http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading higher; Vince is who you want on your team..sign him up now–before one of your competitors shoes him in.  All you need to do is watch the sizzle reel below to know this is the safest bet you can make. - See more at: http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf



Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading higher; Vince is who you want on your team..sign him up now–before one of your competitors shoes him in.  All you need to do is watch the sizzle reel below to know this is the safest bet you can make. - See more at: http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading higher; Vince is who you want on your team..sign him up now–before one of your competitors shoes him in.  All you need to do is watch the sizzle reel below to know this is the safest bet you can make.
- See more at: http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf
Now that Macau has become the gambling capital of the Far East, the Near East, Western Europe and of course “The West”– all courtesy of the Las Vegas legacy and Vegas-style, star-studded attractions emulated by every casino venue on the Planet Earth,  more than a few of Wall Street’s top gaming industry’s analysts, along with the entertainment industry’s branding gurus, Hollywood talent agents and corporate sponsorship sales genies think its time to bet big that at least a handful of the major Macau hotel/casino marketer will want to import Vince Van Patten, aka World Poker Tour (WPT) Celebrity Spokesman/Star to promote their venue. For those handicapping celeb spokespeople and Vegas caliber whale-catchers, Vince is someone with more than a few extra cards up his sleeve; aside from a 5-star celeb rating and the top gun calling the shots at major poker tourneys broadcast to global viewers, Vince’s CV includes his being a world-ranked professional tennis ace, a close-to-scratch-on-the links, thanks to a mean 9 iron, AND two dozen+ credits as a major film and TV actor.
Let’s not forget, Vince is without a doubt, one of the most entertaining folks you’d ever want to cross paths with…Now, Vince Van Patten’s lawyer/talent agent has tapped The JLC Group’s corporate sponsorship practice to field inquiries from Macau-located major hotel/casino venue EVP marketers and sponsorship execs who know that your deck needs to be stacked and that it requires star power to rake in the whales, and in turn, the chips. If you fall into that category, you’re cordially invited to dial us in; but only the smart ones who know that American icon celebs are the biggest brand magnets for high-rolling whales and your 4-star guests. To Shelly Adelson’s exec team re Sands Macao: Don’t stand on ceremony, even if your stock price keeps heading higher; Vince is who you want on your team..sign him up now–before one of your competitors shoes him in.  All you need to do is watch the sizzle reel below to know this is the safest bet you can make.
- See more at: http://thejlcgroup.com/macau-hotel-casino-moguls-go-sign-tennis-ace-wpt-poker-celeb-vince-van-patten/#sthash.4DvIy3kI.dpuf

Saturday, March 01, 2014

And The Best-In-Class Winner Is: Hat's Off to JLC Group's Award-Winning Financial Service Industry Clients

WSL awards logo_winner-01Not 1, but 2 of The JLC Group’s clients were recognized for their excellence by a panel of financial industry peers who were assembled by top financial news media platform Pageant Media (which has 11 mastheads in their digital and print portfolio) to weigh ‘best-in-class’ service providers…in a competition that fielded 100 of Wall Street’s best known firms.

Taking home the gold medal in the category “Best Research/Broker-Dealer” the 2014 Wall Street Letter Institutional Trading Awards went to Mischler Financial Group–which also happens to be the industry’s oldest and largest minority firm owned and operated by service-disabled veterans.. ..

wbc quig WallachBeth Capital LLC Mgn.Dir. Tom Quigley (l) accepts industry award for Best DMA Offerings

In the category “Best DMA (Direct Market Access) Offerings”, which recognizes top gun trading technology capabilities–a category typically over-weighted by firms whose names are ubiquitous across the global trading market landscape, the industry judges gave the gold to boutique execution specialist firm WallachBeth Capital. Runner ups were Bloomberg LP’s Tradebook, among others.

Both of above-noted firms were also “in the medal” and short-listed nominees for perhaps the most important of the WSL 2014 award 20 categories: “Best Client-Service/Broker-Dealer.”    The winners were awarded their honors during a gala event attended by 250+ of Wall Street’s finest in NYC on Feb 24.




And The Best-In-Class Winner Is: Hat's Off to JLC Group's Award-Winning Financial Service Industry Clients

Thursday, January 23, 2014

Marketing 101:Metaphors Matter (When Telling Your Story)

left-brain-right-brain-metaphor  It seems the flavor of the week for marketing wonks is story-telling, which is   necessarily the art of using metaphors to articulate what sets you apart from the rest. Enough can’t be said about the impact of using metaphors within a business setting, whether in the course of internal discussions to relay the importance of a new product or initiative,  in a ‘client-facing’  mode, or my favorite: when making a large audience presentation.


Once you accept the above premise, here are some pointers:




The metaphor should necessarily be one that will resonate with your recipient.


Reminding us of the “know your customer/prospect rule.”


i.                 Before engaging in a dialogue,  you either already posses, or you will research and capture as much intel (business as well as personal interests) that will enable you to make an educated guess when selecting appropriate metaphors that illustrate your value proposition.


ii.                Even if you believe you know your customer, be deferential and solicit your target to share what his/her ‘hot buttons’ are.


iii.               Present yourself as being objectively informed, not presumptuous as to the intentions/motivations and goals of your target.  


7 Signs You Need A Metaphor


  1. Your listener is confused.

  2. Your client is stuck on an objection.

  3. Your client sees no difference between you and your competition.

  4. You want to drive home a point vividly and memorably.

  5. You have to wiggle out of a difficult situation.

  6. Your client is stalling.

  7. You want to wow or motivate a larger audience.


Marketing 101:Metaphors Matter (When Telling Your Story)

Wednesday, January 08, 2014

2014 Top 8 Rules When Choosing a Brand Management/IR/PR Consultant

If you’re outsourcing B2B and IR-related brand management services, you obviously want to use a firm (or expert consultant) that “gets it” when it comes to you, your business and what you want to accomplish, even before you do. Someone that is fluent in your industry, what you do within that industry, your competitors, your customer base, and most important: the most innovative ways to influence how your enterprise is perceived. You want someone that is both a corporate-level sales guru and marketing madman, and also sensitive to your cost/benefit concerns.  And of course, someone you can trust to manage your expectations properly, which means they under-promise and over-deliver more often than not.


If you find yourself switching ‘agencies’ too often, or if you have ongoing frustration with what you expect vs. what you are getting from your ‘consultant’,  its likely those vendors were (are)  missing 3 of the most critical qualifications noted above.



2014 Top 8 Rules When Choosing a Brand Management/IR/PR Consultant

Sunday, December 22, 2013

News Media Lays Egg With Duck Dynasty Coverage; Social Media Steps to New Lows

duck dynasty phil robertson  Will somebody tell me why major news media outlets are hosting ‘experts’ to continuously debate the “rights” of Duck Dynasty patriarch Phil Robertson??


I’ll tell you why-or rather, if only because nobody at CNBC  knew how to put the issue into real perspective: its because Duck Dynasty has in just one year, become a $400 million annual revenue business. That’s right, the real story, not the reality TV version, is that the brouhaha that has since taken over any remaining intellect on the part of CNN’s programming team, is about money. Do-Re-Me. $400 million a year’s worth.


It is not about any so-called debate as to whether Phil Robertson’s constitutional rights have been violated; A&E, the network that airs this modern version of Beverly Hills Hillbillies, is a corporation whose business is business. Like any other entertainment company, they pay for content that entertains, but they reserve the right to cancel those payment agreements if they, in their sole determination, determine it is not in their best business interest to continue to broadcast said content. This happens when too many members of the audience voice their displeasure and protest, and in turn, causes sponsors/advertisers to cancel their agreements in conformance with standard clauses.


Let’s put this into perspective. The Ducksters attract the world’s biggest retailer’s audience. We’re talking about Walmart.  Walmart is the store du jour every day of the week for a vast majority of our country’s underemployed, “economically-disenfranchised” and financially-challenged. This includes a vast population of rednecks such as the personas the Robertson family works hard at emulating. Along the way, their raking in $400 million a year (or at least their ‘brand’ is courtesy of multiple licensing, advertising and sponsorship deals on top of merchandising deals).


Which brings me back to the opening rhetorical: why are seemingly intelligent news organizations dedicating so much air time to this issue, and more important, why are they framing it as if A&E’s corporate decision should be misconstrued for being anything more than a corporate decision?


Is it because programming execs are focused on maintaining the highest standards of journalism, and reporting stories that have a meaningful impact on society? Do these media czars really and truly believe that this issue even deserves consideration for being a ‘constitutional rights’ debate?  Help me by emailing me and telling me this can’t be true.


Or, have the lunatics taken over the asylum and we can attribute this latest insert into the news cycle for the latest rendition of an industry that is merely focused on serving up crap that advertisers are happy to underwrite, simply because the diners are zombies who happen to like eating crap and the other low-priced items those advertisers happen to sell?


By the way, the Ducksters and the folks at A&E are salivating because this ‘incident’ has just added a 2x factor to the value of the Duck Dynasty franchise. The major news networks will simply be remembered for their irresponsibility for profiling this most current example of human stupidity, while the Ducksters laugh all the way to the bank.



News Media Lays Egg With Duck Dynasty Coverage; Social Media Steps to New Lows

Wednesday, December 18, 2013

CEO-Centric Social Media Bootcamps; R U Clueless in the C-Suite Cubicle?

Courtesy of today’s WSJ, reporter Melissa Korn regurgitates an earlier story re: bootcamps for corporate bosses who, despite their leadership roles,  remain clueless about social media technologies and best practices–whether blogging, tweeting or how to position yourself properly and leverage social networks.


Excerpts from the WSJ story below..the bold/italicized comment is the take-away–and one that every/any C-Suiter should subscribe to:


“….Boardroom commanders are being assigned to basic training….Fearful their companies will fall behind because top bosses don’t have a firm grasp of technology or digital media, senior managers are taking lessons on how the Internet works….


Some firms are pairing individual leaders with young mentors, while others are spending hundreds of thousands of dollars to teach the entire c-suite how to use social tools that most of their entry-level employees use without a second thought…


The goal isn’t for the CEO to parse the difference between a “like” and “share” on Facebook or take a spin on the company Twitter TWTR -3.60% account, though that is covered, too. Rather, instructors and managers say, a basic understanding of the digital landscape helps leaders make better decisions about what to invest in, as well as how to talk about it…” 


Below video provides insight courtesy of a “young-in” whose business is teaching grey-beards the ropes. Click here for the WSJ article




CEO-Centric Social Media Bootcamps; R U Clueless in the C-Suite Cubicle?

Monday, December 16, 2013

Bitcoin Accepted Here!

bitcoinimages   Its official, JLC Group, the corporate marketing, branding and advisory to disruptive thought-leaders is now accepting Bitcoin in connection with payment for services, or if you simply want to send us some.


Yes, those of you who remain skeptical re: use of bitcoin in lieu of government issued currency are justified for wanting to wait until bitcoins become ubiquitous, i.e. when PayPal creates a means to transact with bitcoin, or when FaceBook Bank opens for business (the latter is an idea that we proposed last year, but has not yet resonated with FB execs), or when Jeff Bezos bites into the bitcoin apple.


All of that said, we like to be part of first-mover movements, particularly those that exhibit all of the signs of disrupting (in a positive way) the way in which do business. We were one of the first to extol the use of Google when it was still a garage project,  we were a first-wave wonk re LinkedIn’s march to fame and fortune, and we’ve been way ahead of the curve when it comes to embracing video applications as a means of enhancing brand awareness and corporate value propositions.


Caveat: We don’t recommend speculating in bitcoins the way some folks speculate in FX or futures trading. That’s a fool’s errand!


 



Bitcoin Accepted Here!

Monday, December 02, 2013

Awareness Strategy of The Day: Short, Subliminal Bursts

http://www.nytimes.com/2013/12/02/business/media/mob-city-uses-twitter-to-build-suspense-for-a-premiere.html?ref=todayspaper


From the “How To Create Awareness Today and Now” department, today’s news bulletins point to 2 unrelated stories aka case studies from New York Times reporter Andrew Adam Newman [Building Suspsene on Twitter for A Television Show About the Mob]  and WSJ’s Farhad Manjoo’s piece “Why Everyone Will Totally Read This…”


Before you click on either of above, the take-away is that both articles coincidentally profile “this week’s weapon of choice” for today’s “Awareness Creators.”Both also profile derivative forms of what this blogger suggests is a time-proven, “before-there-were-neuroscientists” narrative/story telling approach.


Tag-lines are out; in-vogue are tactics that leverage multiple mediums (traditional, new, digital and social media) and deliver “short-burst” messages over a series of days (i.e. single frames from a film clip, using Twitter to link to upcoming scripts of a widely-promoted TV show (i.e.AMC’s upcoming “Mob City”), or a series of 15 second video vignettes that are ‘episodes’ that tell a story that subliminally promotes a brand


Regardless of the specific weapon of choice, the objective is to assault the target audience with a string of increasingly intriguing (short!) messages such that each subsequent ‘hit’ leads to increasing degrees of recall and resonance..such that your audience, desperate to know “what’s next” proactively seeks you out. That folks is a Holy Grail for the current Madmen Generation.



Awareness Strategy of The Day: Short, Subliminal Bursts