Yes, every smarty pants overseeing corporate marcom budgets would like to believe that “since the cost of technology becomes cheaper, and as the cost of advertising becomes more efficient [thanks to the ad industry embracing the types of electronic trading tools that are ubiquitous across Wall Street]..there’s no need to pay so-called madmen any premium to help frame [our] value proposition…”
Good luck with that notion.
This isn’t to suggest we advocate or fully embrace the adage “you get what you pay for.” To the contrary, if I had $10 for every frustrating experience shared with me by a client who was over-promised and over-charged for what inevitably turned out to be under-performance, I might be eligible to join the 1% crowd.
Rules of engagement: Objective advice, if only used for purposes of weighing a strategy can prove invaluable.
If You Think Its Expensive to Hire A Real Marketing and Corporate Branding Professional?