Can you spell behavioral targeting? Of course you can....but are you embracing it?
If you're not, you need to adjust your behavior. The driving force behind Web 2.0 and Web 2.5 billion dollar acquisitions isn't content--its search technology that empowers advertisers to strategically place their ads exactly where their most likely customers will be looking.
10 different ad placement agencies are leading the charge---and however nascent stage their applications are right now....this is where you want to allocate ad spend dollars.
Speaking of innovation, Synovativ's AdDiem --a desk top electronic billboard that I mentioned six months ago is making big inroads---the latest adopter : NASCAR....its a brilliant approach to staying in front of your customer, and not only delivers timely updates (daily) about your latest offerings, but its a trojan horse device that can be used for you to sell advertising on top of...and it cost pennies to implement....do end users get annoyed when a pop up appears on their PC screen at a pre-determined time every day? Some do , but audits indicated less than 14% remove the applet...and the balance of users will click thru at least three times. Not bad!
