Thursday, May 24, 2012
A Great Name To Make a Great Brand
A good name and brand design can go a long way in selling a successful company. Some teams have developed winning products, but under less memorable names, which is why rebranding is sometimes a good idea.
Friday, May 04, 2012
#Bespoke Latest Buzzword-Best Practices?? Bore Me Some More!
Slick salespeople and marcom gurus seem to spend more time figuring out which of the latest buzzwords to put into their narratives, and the phrase "bespoke", long-associated with up-scale haberdashers, has officially become ubiquitous for those trying to frame their brand message in a distinctive manner.
Not only can't I pronounce the phrase properly (and apparently, neither can half of those using it), and aside from the fact that whenever I see the term, I think of the Schwinn bicycle that I had when I was 12 years old, I respectfully suggest that any professional marketer who insists on repeatedly using the phrase "bespoke" is sending a counter-intuitive message. The more its used, the more the definition becomes diluted.
Unlike other terms that have been become disturbingly de rigueur e.g. "best practices", "headwind", "tailwind" "alignment of interests", "visibility", "transparency" within every other value proposition utterance, "bespoke" is not only commonplace in a broad assortment of service provider and consultant-industry jibber jabber, its now being used within the actual names of products!
Shira Ovide writes about this in today's WSJ; a nice read, even if I'll keep thinking of bicycles.
Not only can't I pronounce the phrase properly (and apparently, neither can half of those using it), and aside from the fact that whenever I see the term, I think of the Schwinn bicycle that I had when I was 12 years old, I respectfully suggest that any professional marketer who insists on repeatedly using the phrase "bespoke" is sending a counter-intuitive message. The more its used, the more the definition becomes diluted.
Unlike other terms that have been become disturbingly de rigueur e.g. "best practices", "headwind", "tailwind" "alignment of interests", "visibility", "transparency" within every other value proposition utterance, "bespoke" is not only commonplace in a broad assortment of service provider and consultant-industry jibber jabber, its now being used within the actual names of products!
Shira Ovide writes about this in today's WSJ; a nice read, even if I'll keep thinking of bicycles.
Tuesday, May 01, 2012
Investor Offer: Innovative Concept, Marked-to-Mystery, No Revenue; $100mil Valuation- JOB OFFER: Social Media Whiz For GoldmanSachs
Per prior posting re: JOBS Act--coupled with yesterday's NYT column from Nick Bilton, "With No Revenue, An Illusion of Value"..headline to this post might become standard fare.
Gotta love the term 'mark-to-mystery' (technique for establishing an enterprise value for a company that has no enterprise value insofar as revenue)...sounds like a phrase that someone will align with GoldmanSachs...
Yes..I should have held off making this post until after Jake Siewert reviews my application to become GS's new head of social media...oh well..
Gotta love the term 'mark-to-mystery' (technique for establishing an enterprise value for a company that has no enterprise value insofar as revenue)...sounds like a phrase that someone will align with GoldmanSachs...
Yes..I should have held off making this post until after Jake Siewert reviews my application to become GS's new head of social media...oh well..
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