Friday, June 20, 2014

Your Website Face-Lift; Strategic Planning and Pre-launch Check List

Strategic planning is the key to business success as it involves deep thought behind setting vision, mission statement and out-of-the-box thinking. This philosophy is particularly relevant for any business that is now planning a face-lift of existing company website so as to remain relevant and current within the framework of contemporary brand-enhancement strategies.


•    Review Previous Project Analysis


Before moving on to a new project, review of previous project analysis will generate valuable insight when calculating all of the pros and cons of the previous project. The strategic planning of a new project depends upon the review of previous project analysis. Real experts learn from previous mistakes and formulate strategies that overcome the shortcomings of prior resources used, and other weaknesses or errors in the course of moving to new project planning.


•    Brand Strategy Planning


Brand strategy planning is a planning of brand identity, company image and the value proposition that you want to convey to your target market.  Our business strategy planners think big and provide insight to your business planning and current needs from a professional view point. We aim to create bigger and better ideas for the aspiring brand names.


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•    Website Pre-Launch Check List


While elementary and obvious to many clients, this pre-launched website checklist critical to use as benchmark when working with website designers and developers.


-    Check for Favicon


-    Cross Browser Testing


-    Cross operating system compatibility


-    Removing Borders for Links and Images


-    Set up 404 page


-    Loading time (Downtime & Server Speed)


-    Setting up 301 redirects if needed


-    Set up Web Analytics


-    Set up Google Webmaster


-    Check for broken links


-    Proofread all the content – Spell Check!


-    Check all links on header footer and body


-    Functionality Check


-    HTML Validation through w3c.org (Remove all warnings and Errors)


-    Copyright statement


-    Disclaimer


-    Meta Information of all pages (Title, Keywords, and Description)


-    HTML Sitemap


-    XML Sitemap


-    Robot.txt


-    URL optimization


-    Develop Newsletter (campaign for opt-in subscribers)


-    Social icons links to your social platforms (Facebook, Twitter, LinkedIn, G+, etc.)


-    RSS Feed



Your Website Face-Lift; Strategic Planning and Pre-launch Check List

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