Corporate Crisis Management and Public Relations; Get in Front of It or Get Run Over By It

aka Corporate Branding and Crisis Management: Be In Front or Get Run Over

A crisis only becomes a crisis when corporate executives (including political leaders, government agency officials, etc) fail to confront and publicly address an incident before any one else makes mention of it.

According to Jay Berkman of brand positioning firm The JLC Group, “Those who recognize they made a big whopper of a mistake (or one that was made by someone within their organization) and take proactive steps to both correct it and inform their constituents accordingly will never have need for a crisis manager, at least not within the context of a public relations crisis manager.

In simpler terms, corporate brand marketing and crisis management should only merge into the same discussion when managers fail to  get in front of the issue. Those who don’t will inevitably get run over by it.

 

Corporate Crisis Management and Public Relations; Get in Front of It or Get Run Over By It