Corporate Social Media Marketing & Twitter: What Not To Do-Malaysia Airlines

From the “You Can’t Make This Sh*t Up” Department, Malaysia Airlines has once again found itself lost. This time its not because one of their planes disappeared, but because its brand marketing strategy has crashed head on into the Twittersphere thanks to someone at that airline tweeting a promotional message that reads: “Want to go somewhere, but don’t know where?”

We love marketing/advertising tactics that employ simple rhetorical questions, its a tactic that often works well within the context of brand marketing and positioning, but gee whiz.. someone flying their branding campaign clearly failed to do a pre-flight check list, and in turn, Malaysia Airline’s violated Corporate Branding & Marketing Rule #1 of “What Not To Do..”

That rule clearly states: DO NOT allow any employee to tweet anything unless it is approved by both the head of corporate marketing and the head of public relations. That said, if the marketing department’s “air traffic control” as well as its “flight operations manager” were both on board when that message was launched, it clearly demonstrates that whoever is flying that airline is completely lost.

 

Corporate Social Media Marketing & Twitter: What Not To Do-Malaysia Airlines