Hedge Fund Marketers Now Leverage Social Media Brand Burnishing Strategies

Social Media. Social Media holds the key to bringing your hedge fund to the next level and into the 21^st Century. The key to branding your hedge fund is appropriately using social media tools to promote your company. New data has been released that supports the use of social media by hedge funds. Below is some of the data released provided by HedgeCo.Net:

Monthly hedge fund mentions on Twitter recently reached a high of 80,000 Tweets, and have not fallen below 40,000 in the last two years, Thomas Walek, President of Peppercomm said of the $3 trillion hedge fund industry in a Q&A with AIMA.

• 66% of 2014’s largest 292 hedge funds are on LinkedIn, and 10% are on Twitter. Of these, six hedge funds post on LinkedIn at least once a month and seven hedge funds Tweet at least 10 times a month.


• Among the largest 285 global hedge funds in 2013, 14% launched websites in 2014.


• Among the 185 global hedge funds with $1 billion–$5 billion in assets, 23% had websites in 2013. By June of 2014, an additional 39 funds launched websites and 11 more moved from a closed site to a more open site.

“Reputation is built on a careful calculus of transparency, engagement and honesty. That’s happening now as hedge funds open up and take a few steps in that direction. It’s healthy and it’s good for the future of the industry.” Walek said. Media mentions of hedge funds are projected to reach record levels above 100,000 in 2014, up nearly five-fold over the last decade.

Many hedge funds have been apprehensive about using social media for many different reasons but employing a company such as the JLC Group to run your social media should relieve all tension surrounding the use of social media. JLC Group offers to the universe hedge funds who know what they know, but that doesn’t necessarily include best ways to burnish their brands, whether it be through website design or ongoing brand promotion. All of the JLC Groups consulting ensures that your hedge funds use of social media and websites are proper and compliant. If you are still apprehensive check out one of the many success stories on found on our website and start using social media for your own hedge fund today.

 

Hedge Fund Marketers Now Leverage Social Media Brand Burnishing Strategies