Wednesday, December 24, 2014

PR Firm Predicted Sony Release of The Interview via Internet

Excuse us for back-patting, and maybe it didn’t take a rocket scientist to predict within hours of Sony’s PR spinners announcing Sony was pulling the The Interview from distribution that Sony would do a walk back before Christmas and announce the film would be immediately available via the Internet.


But we were the rocket scientists who called it first..on Dec 17…leading to more than 4000 visits to this section of The JLC Group’s website within the hours that followed.


The North Korea Crisis That Never Was..other than in the minds of Hollywood publicity genie’s did serve as a great “gotcha” moment. Not Ashton Kutcher-style, but in the category of Orson Welles, whose top ranking  for historic stunts has now been taken over by  none other than Seth Rogen and his masters from Sony…


Here’s the take-away: those who guide corporate brands during times of perceived crisis, and more important, the CEOs who supposedly make the final decisions in times of turmoil should think longer and harder before pressing the send button on a global message they will likely retract within a matter of days. Unless of course the entire series of events was planned with stealth precision in the first place.



PR Firm Predicted Sony Release of The Interview via Internet

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