Saturday, October 11, 2014

If You Think Its Expensive to Hire A Real Marketing and Corporate Branding Professional?

words to live by  Words to live by..If you think it’s expensive to hire a professional, wait until you hire an amateur..


Yes, every smarty pants overseeing corporate marcom budgets would like to believe that “since the cost of technology becomes cheaper, and as the cost of advertising becomes more efficient [thanks to the ad industry embracing the types of electronic trading tools that are ubiquitous across Wall Street]..there’s no need to pay  so-called madmen any premium to help frame [our] value proposition…”


Good luck with that notion.


This isn’t to suggest we advocate or fully embrace the adage “you get what you pay for.” To the contrary, if I had $10 for every frustrating experience shared with me by a client who was over-promised and over-charged for what inevitably turned out to be under-performance, I might be eligible to join the 1% crowd.


Rules of engagement: Objective advice, if only used for purposes of weighing a strategy can prove invaluable.


 


 


 



If You Think Its Expensive to Hire A Real Marketing and Corporate Branding Professional?